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Bizdyke Presents:
The Dark Side of DotCom Startups  What startups don’t know about the web will invariably kill them.
While chatting with a coworker one day, she pointed out that it was interesting that only two of the twenty people working in our startup had ever worked on another web site. I was one of the two. I wandered back to my office and thought to myself, "If I had never worked on a web site before, what mistakes would I be making?" I made a beeline for our site usage statistics, and what I learned shocked and amazed me. Management had been interpreting these numbers and I never questioned their ability to do so. They had been making decisions – decisions costing hundreds of thousands of dollars – based on their findings. Their findings were completely wrong. Not only had we been working our butts off day and night to solve a problem that wasn’t a problem at all… the data was based on overall usage… and I was their number one user. I cried. I laughed. I quit.
Do you have a dotcom nightmare story to share? Send it to bizdyke@technodyke.com
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